Most business podcasts do not fail because the host is not good. They fail because the host tried to do it all alone.

Everyone tells you to start a podcast. Almost nobody tells you the order to do it in.

There is one step that decides whether you will still be recording in six months, and it is the step most hosts skip. This episode walks the whole thing in five steps, from the strategy that comes before you touch a microphone, to the promotion that turns one conversation into a month of content. There is a workbook to follow along.

• The question before the microphone – and why getting it wrong is the fastest way to run out of steam.
• The 15-second decision – why the music you are tempted to use is the exact reason your show sounds like everyone else’s.
• The budget trap – the one thing to spend on first, and the expensive habit that makes almost no difference.
• The three-week edit – the number that quietly ends most podcasts, and the fix most hosts resist.
• The six-episode buffer – why the shows that survive are not the best ones, they are the ones that planned for a bad week.
• The guest trap – how adding a guest can demote you from expert to interviewer, and the one move that prevents it.
• The compounding effect – why one episode is worth almost nothing and fifty are worth everything.

From the episode

• “If you are going to spend some money, spend it on getting the sound right first.”
• “Plenty of people try and do it themselves, but the majority of them fail, and the majority of them fail because it is exhausting.”

**DOWNLOAD THE WORKBOOK from this episode and every episode of the Podcasts Done for You Show** https://link.podcastsdoneforyou.com.au/workbooks

Workbook: There is a workbook that goes with this episode, with the five steps and the actions under each one. Download it through the show notes at podcastsdoneforyou.com.au.

#BusinessPodcast #PodcastTips #PodcastStrategy #ThoughtLeadership #PodcastsDoneForYou