You have been thinking about it long enough. Here is the complete map to launching your podcast.**
Most business owners who want a podcast never start one. Not because the idea is not right for their business — it almost always is. They stall because the process looks overwhelming: the equipment, the software, the platforms, the planning, the promotion. It feels like a project with no clear starting line.
This episode is the starting line.
Anthony Perl — with 35 years of marketing experience and a client roster of business owners who are now running successful podcasts — covers everything you need to know to go from “I have been thinking about this” to a podcast that is planned, launched, and on its way to the top 1% of business shows.
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### In This Episode You Will Discover:
– **Why “why” is the most important question you will answer** — and why the wrong answer leads to a podcast that dies at Episode 6
– **How to define your audience** before you record a single word — and why getting this wrong makes every other decision harder
– **The essential equipment list** — the microphone Anthony recommends, the lighting setup that makes the biggest difference for the least money, and the camera question settled once and for all
– **Which recording software to use** — and why Zoom is never the answer
– **The editing options** from beginner-friendly free tools through to AI-assisted platforms that speed everything up
– **Where to host and publish** — why Captivate.fm is the recommended platform, and how to get your podcast onto Apple, Spotify, Amazon Music, and YouTube
– **The 20-episode rule** — why this is the milestone that separates the top 1% from the 99% that do not make it, and how to plan for it before you begin
– **The eight-hours-a-year model** — four two-hour recording sessions, six episodes each, a full content workbook from every session, and a full year of multi-channel content
– **The promotion strategy** that gets your podcast found — including how to build audience momentum before you even launch
– **Why a production partner is the single biggest determinant of whether your podcast succeeds** — and what that partnership actually looks like in practice
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### Free Workbook Download
Access the full workbook for this episode — including the Podcast Brief worksheet and the 20-Episode Planner — at the link below. Past episode workbooks are available there too.
**Download your workbook here:** https://link.podcastsdoneforyou.com.au/access
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### Resources Mentioned in This Episode
– **Recommended microphone:** Rode NT-USB+
– **Recommended recording software:** Ecamm Live (Mac), Riverside.fm (cross-platform), Descript (recording + AI editing)
– **Recommended hosting platform:** Captivate.fm
– **Free hosting option:** Spotify for Creators
– **Editing for beginners:** GarageBand (Mac), iMovie, or Descript’s AI editing tools
– **Professional editing:** Adobe Premiere Pro
Full equipment and software recommendation sheet available via: https://link.podcastsdoneforyou.com.au/access
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**DOWNLOAD THE WORKBOOK from this episode and every episode of the Podcasts Done for You Show** https://link.podcastsdoneforyou.com.au/workbooks
Connect with the show - subscribe/like/share/comment:
Apple Podcasts: https://podcasts.apple.com/us/podcast/podcasts-done-for-you-the-show/id1736835643
Spotify: https://open.spotify.com/show/6DWxKar4KeLPVeXrYrAHRr
Amazon Music: https://music.amazon.com/podcasts/3efd86fd-7313-4f35-baa7-eaa804465672
YouTube: https://www.youtube.com/@PodcastsDoneForYou_TheShow
Book a free chat about your podcast plan: podcastsdoneforyou.com.au/booking
Website: podcastsdoneforyou.com.au
Connect with Anthony on LinkedIn: https://www.linkedin.com/in/adperl
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*If this episode gave you clarity, please like, subscribe, and share it with someone who has been sitting on the fence about their podcast. And go back through the catalogue — there are episodes on equipment, the expert vs. host question, the cascading effect of podcasting, and much more to help you build a show that genuinely works for your business.*
#PodcastingForBusiness #BusinessPodcast #PodcastsDoneForYou #PodcastStrategy #ContentMarketing #ThoughtLeadership #BusinessGrowth #StartAPodcast #PodcastLaunch