Anthony Perl makes the case that the so-called dumb question is the single most undervalued tool in podcast planning. The premise is simple but routinely ignored: your audience tunes in because they do not know what you know. The moment you assume they do, you lose them. This episode unpacks what a dumb question actually is (and is not), why acronyms are the number one trap for losing listeners, and why you cannot ask the dumb questions of yourself without sounding ego-driven. Anthony shares a story about sitting in a management meeting with 40 people where the acronyms flew so fast he could not keep up, and another about a podcaster whose guests all got clients from appearing on his show while he got zero, because he positioned them as the experts instead of himself. The takeaway is a practical one: have a co-host ask the dumb questions, write down your top 20, and watch them become episode gold.

Anthony has been in the broadcast media game for 35-plus years. He hosts the Podcasts Done For You Show to help business owners build authority through podcasting without doing all the work themselves.

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