6 Ways to Become the Obvious Choice | Kirryn Zerna
You can have the best business in the room and still be the one nobody remembers. Influence is not a follower count. It is the perception people hold of you, and it decides whether they buy from you. Kirryn Zerna co-created The Influencers 2026 with Russell Pearson, and she returns to walk back through the […]
How to Get a Business Podcast Started in Five Steps
Most business podcasts do not fail because the host is not good. They fail because the host tried to do it all alone. Everyone tells you to start a podcast. Almost nobody tells you the order to do it in. There is one step that decides whether you will still be recording in six months, […]
Real Influence: Jessica Brown, Warrior Woman Foundation
What does real influence look like? Forget follower counts. In this episode, recorded ahead of The Influencers 2026, Anthony Perl sits down with Jessica Brown, the founder of the Warrior Woman Foundation. Jessica spent a decade as a high school teacher in South Western Sydney and three decades advocating for children in the protection system […]
Why AI Projects Fail: David Clelland, OmniPulse AI
What does real influence look like? Forget follower counts. In this episode, recorded ahead of The Influencers 2026, Anthony Perl sits down with David Clelland, senior partner and co-founder of the AI strategy business OmniPulse AI. David calls himself a treasure hunter, not an AI strategist: he goes looking for where the gold is hiding […]
How to Sell Without Being Salesy: Sell Mates Founders
What if the thing holding your business back is not your product, but the conversation you keep avoiding? In this episode, recorded ahead of The Influencers 2026, Anthony Perl sits down with Aaron Smith and Andrew Cominos, the two sales operators behind the new membership Sell Mates. They call themselves your professional idiots, and they […]
How to Build a Standout Personal Brand: Kirryn Zerna
What does real influence look like? Forget follower counts. In this episode, recorded ahead of The Influencers 2026, Anthony Perl sits down with keynote speaker and author Kirryn Zerna, who co-created the event with Russell Pearson. Real influence, Kirryn argues, is perception: the stories people tell about you and the experience they have of you. […]
Influence Is Access, Not Followers: Russell Pearson
What does real influence look like? Forget follower counts. In this episode, recorded ahead of The Influencers 2026, Anthony Perl sits down with business strategist Russell Pearson, co-creator of the event. Real influence, Russell argues, is access: walking into a room and having everyone turn around, waiting for you to speak. It is being the […]
Is a Podcast Right for Me? Grow Without the Overwhelm
Is a podcast right for me? We break down the realities of launching a show so you can decide if it is the right move for you. Many business owners ask if they should start a podcast to build authority, but the reality of consistent content creation often gets overlooked. In this episode, we deconstruct […]
How to Build a Podcast Sales Funnel That Converts
Learn how to build a sales funnel that uses your podcast to attract clients who do the heavy lifting for you. Stop treating your show as content only. Most people assume podcasting is just for brand awareness, but it can be a powerful tool for client acquisition. This episode explains how to flip the traditional […]
The Podcast Boom Is Real: 10 Reasons You Are Behind
The podcast boom is absolutely real, and in this episode Anthony Perl breaks down 10 compelling reasons why business owners are falling behind by not having a podcast. From differentiating yourself in an AI-saturated market to tapping into 1.5 billion monthly listeners, this episode makes the case that podcasting is no longer optional for businesses […]