The Dumb Question: Your Podcast’s Secret Weapon
Anthony Perl makes the case that the so-called dumb question is the single most undervalued tool in podcast planning. The premise is simple but routinely ignored: your audience tunes in because they do not know what you know. The moment you assume they do, you lose them. This episode unpacks what a dumb question actually […]
Why Every Business Needs a Podcast: Your Competitors Do
Anthony Perl tackles the single biggest objection he hears from business owners: “Should I really be podcasting?” His answer is unequivocal — yes, and here’s why. With 1.5 billion monthly podcast listeners and only 225,000 active business podcasts globally, the playing field is remarkably uncrowded. Anthony breaks down the real numbers, debunks the “too many […]
Podcasting: How to Get Started – For Businesses to Get Ahead (Original Recording)
You have been thinking about it long enough. Here is the complete map to launching your podcast. If starting a podcast has been sitting on your list – and you keep putting it off because the whole process feels overwhelming – this is the episode that clears the path. Anthony Perl covers every key decision […]
Patrick Engasser – If I Can Do It, You Can Do It
You are already an expert in something — you just have not packaged it yet. Patrick Engasser, bestselling author of “If I Can Do It, You Can Do It,” spent 15 years in Fortune 500 insurance sales — the last 10 as a district manager — before launching his own coaching and speaking business. In […]
AI Podcasting Generator: Why Authenticity Beats Artificial Content
AI podcast generation is trending, but should your business go down that path? In this episode, I unpack why AI-generated podcasts lack authenticity, why the “better version of yourself” idea doesn’t work, and where AI genuinely helps versus where it harms. Your authentic voice is your most powerful business asset — don’t hand it over […]
Content Creation Solutions for Business in 2026
In this episode of Podcasts Done For You Show, I tackle the question I get asked more than any other: how do you solve the problem of creating consistent, sustainable, authentic content for your business? I unpack why outsourcing your content creation to agencies or overseas writers is a mistake – because they’re not you, […]
How to Show Up on Camera So People Actually Want to Listen to You | with Dr. Chris Willems
How to Show Up on Camera So People Actually Want to Listen to You Did you know that 55% of all communication is non-verbal? That means your body language, your eye contact, your background, and your lighting are doing the heavy lifting long before you even open your mouth. In this episode, I’m joined by […]
Podcasting: How to Get Started – For Businesses to Get Ahead
You have been thinking about it long enough. Here is the complete map to launching your podcast.** Most business owners who want a podcast never start one. Not because the idea is not right for their business — it almost always is. They stall because the process looks overwhelming: the equipment, the software, the platforms, […]
The Magic Bullet of Marketing – Myths and Legends
There is no magic bullet in marketing – and every business owner who has gone looking for one already knows it. Most business owners have tried everything. Networking. LinkedIn. SEO. Advertising. Letterbox drops. Conference sponsorships. Anthony Perl has 35 years of marketing experience, and his answer is direct: the magic bullet does not exist. But […]
How to Craft a Killer Podcast Show Description That Converts
Your show description is the single most important piece of copy you will write for your podcast – and most business podcasters get it completely wrong. Before a single episode is played, before a title is read, before a host’s name registers, your show description is doing the heavy lifting of convincing someone to subscribe. […]